"Due to the unforeseen Great Albert Heijn Malteser Shortage of '14, we are, sadly, forced to postpone celebrating our 72 poundiversary loss with the designated Malteser Tray Bake. But we must thank the galant and vibrant Red Velvet Cupcake for stepping in at the last moment. (Red was due to celebrate the 59 poundiversary, but was inexplicably forgotten in the run-up to Christmas.)
Further poundiversaries are now designated as: 79 - Malteser Tray Bake (presuming the Shortage doesn't continue); 88 - something decadent from M&S (to be decided); 95 - tray of maple-pecan brownies; 103 - possibly an entire carrot cake. With frosting."
Yes, our noble heroine Bettie Crocker steps into the breach again, with her box mix cupcakes. The whole concept of bright red cake is such an alien thing to this Scot who was brought up with either brown chocolate cake or cream-coloured sponge that of course it had to be on the poundiversary list. Dear America, you are useful for so many strange things that we would never have thought of doing ourselves. Huzzah for your over-the-top, weird and wonderful baking practises.
And frosting. Thank you for frosting. Icing is lovely, don't get me wrong, and the fairy cakes of my youth slathered in runny white (or blue or pink or yellow, should the village shop stock such exotic food colouring) icing, and hundreds and thousands, are fond, fond memories, but frosting? They say everything is bigger in the US and they don't appear to be wrong, at least when taking cake garnishing into consideration.
I wonder what it was that nudged some baker or other towards making a blood-red coloured chocolate cake, though? I wondered enough, in fact, to ask Professor Google, and it appears it could be blood-red because some bloke in 40's America wanted to sell his red food colouring! Well, whatever the truth, the rise of the importance of the red velvet cake was enough for good old Bettie Crocker to package it up in ready-to-bake form, and for that me and my minus seventy-two pounds thank her.